Branding, packaging & graphic design in Whanganui, New Zealand

Design that feels like a breath of fresh air.

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Holiday Studio is an independent design-led studio creating branding, packaging, and graphic design for New Zealand businesses.

We partner with both small local businesses and established brands to create (or refine) design systems — from logo design and brand identity through to packaging and print.

The work is grounded in strategy, led by ideas, and focused on connecting your brand with the people it’s meant for.

Brands that connect

  • Fresh To Go — FMCG Grab-&-Go Meals

    Strategy • FMCG Packaging • Prepress Setup • Digital Mock-Ups

    View Project

  • Papaiti Gin — Packaging Design for a New Zealand Distillery

    Strategy • Branding • Packaging • Prepress Setup • Digital Mock-Ups

    View Project

  • Fisherman Supply Co x Artura Studio

    Brand Identity for Small Business
    Branding • Illustration

    View Project

  • Papaiti Gin — Special Release Mountains To Sea

    Limited Edition Packaging
    Strategy • Branding • Packaging • Illustration • Prepress Setup

    View Project

  • Poor Toms — Premium RTD Cocktails

    Packaging • Prepress Setup • Digital Mock-Ups

    View Project

Services

Seeing a project unfold from logo concept to website and right down to the finishing details is where the magic happens. As a hands-on partner throughout, I work alongside you at every stage — making sure the final design is connected and complete.

  • Strategic direction that defines how your brand looks, feels, and communicates. This includes brand positioning and visual alignment to ensure all design decisions are considered, cohesive, and built for long-term growth.

  • Logo design and complete brand identity systems developed for clarity, consistency, and long-term use. We create visual identities that form a strong foundation for growing brands, designed to translate seamlessly across packaging, digital, and physical environments.

  • Packaging designed intentionally for FMCG, boutique retail or online based businesses, created to stand out on shelf while remaining practical for production. From concept through to final artwork, each project balances brand story-telling with shelf stand-out, and real-world application.

  • Ongoing graphic design support across print and digital, helping brands maintain consistency across campaigns, collateral, and day-to-day touchpoints.

  • Customised Shopify or Squarespace websites that successfully transitions your brand into a digital space.

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Surfer riding a wave at sunset with other surfers in the water.

Holiday reflects a mindset more than a lifestyle — slowing down just enough to think clearly, stay curious, and arrive at smart, creative solutions that connect.

  • Designer owned & operated

  • 12+ years agency experience

  • For small local business

  • Experienced in FMCG packaging design

  • Clear thinking, strong outcomes

  • Collaborative & supportive process

  • Enjoy this exciting process, it’s really fun when you’re with the right team!

About Holiday Studio

Our Partner’s Experience

  • Pathfinder

    Manda was recommended to me by our 'brand mother', the brilliant Helen Chapman, whose advice I take seriously. It's paid off. Manda is a talented graphic designer, a keen listener, clever problem solver and great communicator. She can pick up on a brief and evolve it, improve it and execute it. She meets deadline, knows what we're trying to achieve and is sunshine to work with.

    Lily Richards - Chief Marketing and Client Officer

  • Papaiti Gin

    Working with Holiday Studio was one of the best decisions we made when building our brand. She completely understood who we were and what we were trying to create - her design options were not only beautiful but always felt spot-on. To this day, we still get regular compliments on our labels. We've gone back to Manda again and again because she's consistently responsive, thoughtful, professional, and just an absolute pleasure to work with. She’s helped define the visual soul of our brand - and we’re excited to keep building on that together.

    - Nikki Oesterle

  • Misfit Garden

    We can’t speak highly enough of Holiday Studio - honestly, 10 STARS! From day 0, Manda brought Misfit Garden to life. She really took the time to understand what we were all about and what we were looking for, and turned that into a brand that felt completely right. She basically made our entire brand identity; from the initial website design, our logos & creating little characters for us to use on the website. She absolutely nailed the bold colours, cheeky tone and playful energy we were going for. Since then, she’s continued to work with us on loads of smaller projects – from packaging design to vehicle artwork, and all the little tweaks and updates we’ve needed along the way. She’s always quick, reliable, easy to work with. We honestly wouldn’t be where we are without her. Couldn’t recommend her more!

    - Jen Long

  • Fresh To Go

    Working with Holiday Studio over the past year has been an absolute pleasure. Manda brings a great mix of creativity, professionalism, and clear communication to every project. From the start, the process was easy to follow, with regular check-ins that kept us moving forward and confident in our decisions. Manda’s design concepts have pushed our thinking in new directions, offering ideas we wouldn’t have come up with on our own. It’s been incredibly rewarding to watch her initial designs evolve into polished, final packaging that truly reflects our refreshed brand. She’s played a key role in rolling out a modern, cohesive look across new product lines, and we’re excited to keep working with her on some of our other ranges. We highly recommend Manda to anyone looking for thoughtful, strategic design support.